Your Salespeople Are Wasting Your Inbound Leads

As inbound marketers, we work really hard to generate leads for our salespeople. We labor away at content revisions, review analytics and trends, optimize for SEO, schedule tweets and posts, and do everything in our power to get qualified visitors to the site to ultimately convert into leads. Whew! It’s exhausting to even think about it sometimes… the amount of work that an average marketer puts into their inbound marketing program.

What’s even more exhausting is to think about how many salespeople actually waste those leads by not following up correctly, often enough, or at all.

If your business goals go beyond generating leads and rely on actually converting leads into new customers and revenue, then it would be wise to understand (and prevent) the following ways that your leads are going to waste.

They aren’t making enough points of contact.

Did you know that 80%…