CVC – Our Audit Methodology



Our Audit Methodology

CVC audit methodology is the most thorough in the industry. CVC utilizes a unique three-tiered system of checks and balances to ensure complete and accurate data. A CVC audit means quality and reliability.

Audit Reporting

Before audits begin, publishers complete and submit forms detailing specifics about publication printing and delivery. CVC’s auditors then pour over these reports, verifying printing, distribution and circulation claims against support documents including but not limited to printing statements, mail receipts, carrier manifests, delivery area maps, distribution lists, subscriber lists and financial records. Once all data is collected and its accuracy is confirmed, CVC provides the publication a certified audit report that can be used for advertising sales purposes. Publications meeting CVC’s requirements are allowed to display the CVC seal in their materials, and their audits are made available by CVC to a variety of industry groups.

Field Visits

CVC’s audit process also…

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