THE ULTIMATE GUIDE TO INBOUND SALES AND MARKETING

NCMA

Tim Rooney

Business has changed drastically over the past few decades. So has technology, marketing, sales, and so much more. These shifts can be frightening, but they also bring a breath of fresh air into many organizations. Unfortunately, this conflicts with one stale, stagnant element in most companies: the sales team.

To be clear: sales departments are still essential to modern businesses. You won’t survive if you can’t sell to a customer base. But outdated sales methods still remain dominant at many companies. You’d be surprised by how many representatives use old, ineffective techniques on potential customers. Other disciplines have had to innovate to keep up with the times, and now sales needs to make that transition as well.

Inbound sales and marketing can help you with that adjustment. These methods offer solutions that will radically improve your sales. You’ll gain new…

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