One of the biggest challenges in B2B sales is reaching the right person, the person who can:
a. Understand the value your software can provide for their company
b. Make a buying decision
Salespeople and lead generation teams generally waste too much time on this task. Your company can create a lot more high-quality leads in less time by using cold emails based on Aaron Ross’ predictable revenue model.
When we talk to many B2B SaaS startup founders, they get it. They recognize that cold emailing could make their outbound prospecting more effective. But they don’t know how to get started in implementing it into their sales process.
Let’s look at these six simple steps to getting started with cold emails.
1. Write your subject line
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