Too often we tend to hear one single narrative about the state of newspapers in the United States. The newspaper industry is not one sector. While there are considerable variances between the myriad of outlets—whether national titles, major metros, dailies in large towns, alt-weeklies, publications in rural communities, ethnic press, and so on—a major challenge for anyone trying to make sense of industry data is its aggregated nature. It’s nearly impossible to deduce trends or characteristics at a more granular level.
The story of local newspapers with circulations below 50,000, or what we call “small-market newspapers,” tends to get overlooked due to the narrative dominance of larger players. However, small-market publications represent a major cohort that we as a community of researchers know very little about, and a community of practitioners that too often—we were told—knows little about itself.
Our study seeks…
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