New research: Small-market newspapers in the digital age

NCMA

New research Small-market newspapers in the digital age

EXECUTIVE SUMMARY

Too often we tend to hear one single narrative about the state of newspapers in the United States. The newspaper industry is not one sector. While there are considerable variances between the myriad of outlets—whether national titles, major metros, dailies in large towns, alt-weeklies, publications in rural communities, ethnic press, and so on—a major challenge for anyone trying to make sense of industry data is its aggregated nature. It’s nearly impossible to deduce trends or characteristics at a more granular level.

The story of local newspapers with circulations below 50,000, or what we call “small-market newspapers,” tends to get overlooked due to the narrative dominance of larger players. However, small-market publications represent a major cohort that we as a community of researchers know very little about, and a community of practitioners that too often—we were told—knows little about itself.

Our study seeks…

View original post 22,929 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s