Don’t let your organization be a sitting duck: 10 reputation management tips for 2018


Don_t let your organization be a sitting duck

Let 2018 be the year you get proactive about online reputation management. Columnist Chris Silver Smith shares 10 tips to help you reduce the risks to your organization.

In a reputation audit study I conducted with Digitalis UK last year, we found that out of 50 of the world’s top brands, 14 had items with negative sentiment appearing in the first two pages of Google search results.

In many instances, this situation was mostly unnecessary — in that same study, we found that 20 did not have their Twitter profiles appearing on page 1, and 22 didn’t have Facebook pages there, either — significant lost opportunities in their reputation management!

Chances are, your organization may be in an even worse situation. Read on for my top 10 reputation tips for 2018 to help you reduce risks to your organization.

The top 50 global brands are probably…

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