As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish my company as an authoritative resource in the home-care industry. Next year, I want to push our marketing efforts even further.
In 2017, my main focus was on content marketing, SEO, PPC, and PPL. Based on data collected over the last 12 months, I’ve decided that I need to shift my focus to organic search. Planning my content marketing strategy in advance and having great writers and graphic designers on hand makes a big difference.
In 2018, marketers should focus on anticipating user questions, needs, and emotions in order to engage with them. To that end…
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