The Importance of VBRs (Valid Business Reasons) when Cold Calling

NCMA

The Importance of VBRs (Valid Business Reasons) when Cold Calling

If you work in sales, cold calling is probably a big part of your life. Whether you are knocking on doors trying to sell home security systems or calling local businesses trying to sell advertising, cold calling is a method you can use to generate leads and prospects for your pipeline.That being said, cold calling sucks.

More often than not, you’ll get the door slammed in your face, thrown out of businesses, hung up on, or just straight up ignored. Cold calling can be a great way to gain a new customer, but it can also be quite soul-crushing. Salespeople are always trying to figure out how to master the cold call in order to convert more conversations to real sales opportunities.

By far, one of the best tools that a salesperson can utilize to master the cold call is the VBR or the Valid Business Reason.

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