More often than not, you’ll get the door slammed in your face, thrown out of businesses, hung up on, or just straight up ignored. Cold calling can be a great way to gain a new customer, but it can also be quite soul-crushing. Salespeople are always trying to figure out how to master the cold call in order to convert more conversations to real sales opportunities.
By far, one of the best tools that a salesperson can utilize to master the cold call is the VBR or the Valid Business Reason.
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