We all deal with emails on a daily basis, but do we really take the time to dig deep into how email marketing works? To lead a campaign to success, it is essential that you study the results of your email marketing and, based on insights, make necessary changes to your strategies.
Below, are 8 pitfalls you will want to avoid if you wish to get results from email marketing:
1. You ignore the potential of confirmation emails
A confirmation email is an email that is sent out to new subscribers to confirm their subscription to your list. Sending confirmation is a proven technique to gain the trust of subscribers. But the reality is that only a…
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