A MARKETER’S CHECKLIST FOR CYBER MONDAY, BLACK FRIDAY, AND BEYOND

NCMA

A MARKETER'S CHECKLIST FOR CYBER MONDAY, BLACK FRIDAY, AND BEYOND

by April Mullen

Ready, Set … Go!

For many companies, the holiday season is one of the busiest and most lucrative times of the year. According to the National Retail Federation, holiday retail sales increased four percent last season. And with more people buying online, holiday shopping starts earlier and earlier for most consumers.

Start planning your holiday marketing as soon as you can to take advantage of all the season has to offer your business. After all, preparing now can make all the difference between driving more traffic and conversations to your brand, versus seeing all that value go to your competitors.

Get Ready

Make sure your site is working and functioning well. That means asking yourself:

  • To optimize your website loading times
  • To check website functionality –  but avoid making major changes without adequate testing time or risk angering new or existing customers!
  • Can the server load…

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