How to Drive Local Business with Print Advertising


How to Drive Local Business with Print Advertising

By Janine Perri

When it comes to marketing advice, digital channels tend to get all the hype. However, with the proliferation of pop up ads, fraudulent websites, and malware, consumers often view digital content with more hesitation than the old tried-and-true print advertising. Research indicates that print advertising is far from dead, and is, in fact, a particularly useful channel for small businesses to have in their marketing mix due to its highly targeted nature and ability to drive more local, personal connections than large-scale digital campaigns.

Print advertising offers unique opportunities for local businesses to attract new customers and compete with larger businesses in the area (or nationally) while keeping costs down. Here are a few ways that local businesses can incorporate print advertising into their broader marketing strategy and how to maximize those marketing dollars.

Print Advertising: A Primer

To start, let’s define what types of marketing campaigns comprise “print advertising.”…

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