Beyond vanity metrics: 4 ways to track how your Tweets are performing


Beyond vanity metrics  4 ways to track how your Tweets are performing.png

By Liz Alton

Twitter analytics should play an important role in your social media strategy. Here’s a closer look at how to dig deeper and go beyond vanity metrics to really understand how your Tweets are performing. Follow these strategies and incorporate them into the way you create, track, and plan your Tweets.

Audience alignment

How well do you know your audience? With Twitter analytics, explore how closely your content aligns with your audience profile. “Audience” analytics can help you take a closer look at your followers’:

  • Demographics
  • Interests
  • Mobile footprint
  • Buying habits

For example, insights into your followers’ favorite TV shows could help you find quirky references that resonate.


Engagement quickly tells you whether you’re Tweeting into the void or if your content is landing. Signs of engagement include comments, Retweets, likes, and mentions. Get more out of your engagement metrics by:

  • Finding examples of content that garner…

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