Small businesses often lament the fact that they’re at a disadvantage against bigger brands, which not only have larger marketing budgets but can afford to offer much lower prices. But local businesses still have their own attractions, including a focus on quality and a commitment to their communities.
Small Business Saturday has emerged as a smart means of raising awareness about the value of shopping local, as noted by Marketing Land. The event, which comes on the heels of Black Friday, encourages consumers to spend their money wisely with businesses that reinvest that money in their local communities. This national retail day depends on the entire small business industry to promote it for their mutual benefit. Local businesses need the support of their communities, and an annual day dedicated to this relationship can give businesses a big boost. Here are some effective digital strategies for…
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