What is a Mobile-First Approach?


What is a Mobile-First Approach

This is our newest blog series featuring expert opinion and experience from Bizness Apps employees in all departments. We aim to capture emerging trends and challenges in sales, marketing, design, and product development. The first blog post in this series on is contributed by our Director of Marketing, Kevin Schrage. Kevin markets hard and enjoys watching sunsets, in that order.

As time spent on mobile has outshone desktop, mobile interactions have also surpassed all other media for brand-based interactions. According to Think With Google, consumers have 2x more interactions with brands on mobile than anywhere else.

Mobile now drives 56% of all internet traffic and this number continues to rise, with certain industries like food and dining reaching 72%. In other words, many of your customers are looking for you on their mobile device.

In fact, 88% of users who search for a local business on their phone will call or visit that…

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