Posted By Tom Tate
Plan to send emails this holiday marketing season?
Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.
This post was based on our popular holiday marketing webinar!
Let your subscribers mute your emails
Problem: Promotional email volume increases significantly during the holiday season.
And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription.
Solution: Include a “mute” button or link in your emails. This will reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you . . . just not right now, or not about this particular…
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