The 3 Email Rules You Must Follow This Holiday Marketing Season

NCMA

The 3 Email Rules You Must Follow This Holiday Marketing Season

Posted By Tom Tate

Plan to send emails this holiday marketing season?

Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.

This post was based on our popular holiday marketing webinar! 

Let your subscribers mute your emails

Problem: Promotional email volume increases significantly during the holiday season.

And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription.

Solution: Include a “mute” button or link in your emails. This will reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you . . . just not right now, or not about this particular…

View original post 726 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s