Marketing Strategy and Marketing Plan – What’s the Difference?

NCMA

Marketing Strategy and Marketing Plan – What_s the Difference

The best way to understand what the difference between a marketing strategy and marketing plan are is to realize that you need to develop a strategy before you can develop a plan. This means that you need to come up with the strategy (smart goals) and then using these goals you will create a plan. They go hand in hand together and you need both to have a successful marketing campaign for your business.

A Real Life Example:

Marketing strategy: Increase email subscribers in order to market my product

Marketing plan: Create and promote a free report (eBook) targeted toward a specific audience for the purposes of increasing email list subscriptions.

Basically, you have to know what it is you want to achieve before you can determine how you’re going to do it. This is why creating a marketing plan is a must have for anyone wanting…

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