From the proliferation of clever videos full of Yule logs and ugly Christmas sweaters to fun giveaways and holiday gift guides, it seems that B2C brands have it made when it comes to dreaming up social media holiday fun. But what if you are a B2B company? How can you take advantage of the holiday fervor yourself?
Read on to unwrap eight ways to fuel your own holiday marketing ideas. And if you want to steer clear of any religious connotations, many of the ideas can work with a winter theme instead.
1. Develop a social media video greeting card.
There is a myriad of ways you can have fun with a video that you can share with your social media followers whether you are a B2C or B2B brand. This fantastic video from last year features four offices of Campbell Ewald coming together in the universal sign for peace.
View original post 320 more words