According to Gartner, nearly 85 percent of holiday shopping last year took place in brick-and-mortar stores. One key advantage of a brick-and-mortar store is the ability for shoppers to physically interact with and test products prior to purchase, while also being able to leave the store immediately with merchandise. However, during the holidays, increased foot traffic in stores also means challenges such as longer lines, limited employee resources, and product availability.
This is where mobile can play an important part of retailers’ strategies for offering a personalized shopping concierge.
We expect this holiday season to be a pivotal moment for mobile, with time spent in shopping apps in the two weeks surrounding Black Friday poised to grow 25 percent year-over-year. As people in the U.S. spend an average of 2.5 hours per day on mobile, some ways retailers can create a…
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