What Is A Push Notification? And Why Should You Care?

NCMA

What Is A Push Notification

What is a push notification and how is it different from a text message?

Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they both have average open rates that are over 90%.

So, why would anyone argue that push notifications are better? And again, what are push notifications?

Well, one consideration is cost. Many users do not have unlimited texting plans and will wind up getting charged for each text message you send. This can irritate users and lead them to look at your message negatively. Or, they may opt-out of future messages altogether, which is bad for business. In the infographic below we explain what is a push notification and how it can benefit…

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