Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever stopped focusing on organic search, but it has certainly become a greater priority of late.
Fortunately, there are a variety of SEO tools available to help publishers maximize their organic search performance. Most are not specifically designed for news and editorial content, but they align well with publishers’ needs. The recommended approach is to start with Google Search Console for foundational items and then bring in advanced tools for technical analysis, editorial support, and audience development.
Here are 10 tools serving variety purposes that are the best in their category:
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