By Kathryn Hatter
Small businesses must work to develop their products and services as key elements of their growth and success. Equally important, your sales staff is the vehicle that moves products and services into the hands of your customers.
Ensure that you enhance sales representatives’ abilities and knowledge with a high-quality training manual.
Write a sales training manual that will give salespeople the knowledge, expertise and tools necessary to excel.
- Create job descriptions for every sales position in your company and write out each job description completely in the training manual. Include hours, performance expectations and required sales quotas in the job descriptions.
- Describe each product or service the company offers in complete detail. Make separate entries, dividing each item with horizontal dividers. If you have enough text to fill an entire printed page, use one page for each product or service. Include information about key features and…
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