How to Create Sales Role Play Scripts



Michael Halper

Sales role play scripts are an important tool to help you with improving sales. Here are some key sections to include as you role play.

Gatekeeper Introduction
It is very reasonable to expect almost half of phone prospecting calls to get answered by some sort of gatekeeper. A lot of gatekeepers will have the objective of trying to screen out salespeople so it can be very helpful to have sales role play scripts that outline what you can say to a gatekeeper.

Target Prospect Introduction
It is important to be prepared with what you will say to your target prospect when you introduce yourself. You have a few options here but one way that we recommend you go is to share some sort of value statement. Here is an example from one of our sales role play scripts.

Hello [Contact’s Name], this is [your name] from _________, have I caught you…

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