You Don’t Need Any New Customers!
Focus on Customer Retention
Stop overspending on customer acquisition and underspending on customer retention!
Did you know that companies are more likely to allocate 6 times as much to the expense of generating new customers than they do to the much less expensive process of trying to retain their customers?
If your company is typical, it costs you five times as much to get a single new customer as it does to keep the one you already have. Moreover, most businesses lose about 25…
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