Remarketing is the process of trying to re-engage people who visited your website without taking any action, through targeted ads that can refine your company’s message, and remind a prospect of what he or she is missing.
Let’s take a look at three principles you should always keep in mind to help ensure that your remarketing campaign is as effective as possible.
1. Segment the Audience You Want To Target
It’s nearly impossible for you to generate new leads by targeting all the visitors who abandoned your site before they performed some kind of CTA.
That’s why it’s vital that you segment your audience so that you can spend money on the ads targeting the groups you feel are most likely to re-engage with your business.
Some of the ways you can segment your audience include:
- Visitors Who Abandoned a Shopping Cart – Maybe you want to only target people…
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