Email marketing simply is known as the promotion of product or service by sending commercial messages to the targeting people via email. Every email sent to a potential or current customer could be considered as email marketing. Email marketing is also known as direct mail marketing. It is one of the segments of internet marketing. Email marketing is a popular way for businesses to reach customers. It is one of the fastest, cheapest and easiest ways for marketers to connect with customers. It usually involves using email to send advertisements, request business, and donations.
The purpose of email marketing is enhancing the relationship of a merchant with customers, convincing current customers to purchase something immediately, capturing new customers and to encourage customer loyalty. It is meant to build trust and brand awareness.
In this article, we know about what email marketing really is, why companies should use it.
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