8 Ways to Start a Sales Call So Prospects Don’t Hang Up On You

NCMA

8 Ways to Start a Sales Call So Prospects Don't Hang Up On You.jpg

Written by Sean McPheat

How do you feel when your phone rings and you realize you’re receiving a call from a salesperson?

For most business people, it’s interruptive, annoying, and distracting.

But if it’s your job to call prospects, you don’t have to fall into the category of “pesky sales rep.”

To kickstart a productive, professional conversation, you need a strong opening.

Your opening should do two things:

  1. Get the prospect into a receptive frame of mind
  2. Make it easy for them to make a positive decision

Here are eight call openings will engage the prospect so they don’t immediately hang up.

1) “My research shows that your company is in the process of … ”

This shows you are interested in them and you’ve spent some time finding a reason for calling. It also shows you aren’t trying to sell them something right away.

2) “One of my clients, [name]…

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