Must-Have Elements of an Effective Display Advertising Campaign

NCMA

Must-Have Elements of an Effective Display Advertising CampaignAuthor: Stephanie Heitman 

Knowing the latest display advertising trends and best practices are critical in effectively guiding your team to success. Based on the thousands of ads we’ve implemented for local businesses, here is what we’ve learned.

Running display advertising campaigns that not only attract traffic but actually convert your website visitors to paying customers takes a lot more than simply buying space in the right outlets and putting clever ads in them. Effective display advertising is actually a system of elements that work together to get you the best value for every dollar you put into your display ad campaigns. Wading through the marketing jargon and statistics can be an endless source of frustration, but here are some plain-spoken explanations of the basic must-have elements for a successful display ad campaign.

A Landing Page that Draws Visitors In

If you think of your display ads as invitations, it…

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