Improve Your Sales Performance With These 3 Trends from the State of Inbound

NCMA

Improve Your Sales Performance With These 3 Trends from the State of Inbound

By: Carolyn Edgecomb

You may have noticed that sales have been slowly shifting their role to correspond with changing buyer behaviors.

Sales can no longer survive on making a few phones calls and sending a batch of emails to contacts in your database. You need to engage them in more attractive ways that meet buyers at channels where they ‘live’.

Some of those channels consist of email, Facebook, LinkedIn, Twitter, Medium, and even live chat. This means marketing teams to better distribute themselves across these places and deliver more educational TOFU & MOFU content for users. But what about sales teams?

HubSpot’s State of Inbound 2017 revealed that sales teams will need to shift into the role of trusted advisors. This is primarily due to the changes in the way people do business.

For those of you not familiar with it, the State of Inbound is a data-packed industry report…

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