By: Carolyn Edgecomb
You may have noticed that sales have been slowly shifting their role to correspond with changing buyer behaviors.
Sales can no longer survive on making a few phones calls and sending a batch of emails to contacts in your database. You need to engage them in more attractive ways that meet buyers at channels where they ‘live’.
But what about sales teams?
HubSpot’s State of Inbound 2017 revealed that sales teams will need to shift into the role of trusted advisors. This is primarily due to the changes in the way people do business.
For those of you not familiar with it, the State of Inbound is a data-packed industry report…
View original post 908 more words