PERSONALIZING YOUR CONVERSATIONS IN SALES AND MARKETING

NCMA

PERSONALIZING YOUR CONVERSATIONS IN SALES AND MARKETING

by Courtney Sembler

Dr. Seuss once said, “Today you are you, that is truer than true. There is no one alive that is younger than you.”

Each of us is our own person. We like to buy different things, communicate differently, and consume content in different ways. So how could we possibly ignore personalization in our marketing and sales strategies?

Personalization shouldn’t occur only in marketing but in every stage of the inbound methodology. And as your customers’ experiences with your company grows, their needs and interests change.

We know personalization is important. But how can we create these personalized messages using the growth stack?

What Is Personalization?

Remember the last time you visited a page or received an email and experienced the subtle yet pleasant feeling of being greeted by your name? That’s a perfect example of personalization, and it might look something like this.

personalization-example-2.png

Personalization — in marketing and sales automation — is…

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