Short and sweet
Did you know that subject lines with 30 characters or less have an above-average open rate? It makes sense considering that 40 percent of emails these days are opened on mobile first, where you can only fit between 4-7 words (and even less if you’re opening emails on an Apple Watch).
Take advantage of all those short attention spans out there by keeping the most important information at the very beginning of your subject line. Keep it short, simple and to the point, like…
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