POST WRITTEN BY Expert Panel, Forbes Agency Council
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ads in newspapers and magazines.
Not only can printed ads help with building brand trust, but print advertising can also help a brand reach a wider audience. But how can you create a standout print ad that also complements your digital campaign? How can you make sure your printed ads are effective?
To help answer those questions, 14 members of the Forbes Agency Council offer their advice for the most effective ways to approach print advertising.
1. Break The Pattern
Create a print ad…
View original post 1,032 more words