Who doesn’t love a good superhero with superhuman powers?
I know I do. And, believe me, I’ve often thought about what kind of superpowers I would love to have. Flying tops my list!
At any rate, as we step into 2019, I started thinking about the power of promotional marketing. In the world of advertising and marketing, nothing comes close to the power of promotional marketing.
The industry authority on promotional products, Promotional Products Association International (PPAI), proves the superpower of promotional products in their 2017 Consumer Study, the results of which I’ve shared below.
- 89% of consumers have received a promotional product in the last 6 months.
- 8 in 10 have researched the brand
- 83% more likely to do business with the brand
- 82% more favorable impression of the brand
- 83% keep the promotional product for a year or more
- 9 in 10 recall the branding
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