Executives from Hearst, Fast Company, ALM, and Haymarket Media explained how personalization technology is powering a variety of audience engagement and monetization efforts at the FUSE Media Forum on the Pursuit of Personalization.
By Ellen Harvey
“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.”That statement perfectly captures the tenor of the discussions held at the executive summit in New York City.
At the FUSE Media Forum, publishing leaders explained how they employ personalization technology to serve related stories to readers, but also to create paid, personalized products, build more effective email campaigns, and sell ads at higher CPMs. The uses for personalization are as rich and diverse as the data publishers collect about their audiences.
Following are five ways that executives from Hearst Magazines, ALM, Fast Company, and…