Are you sending boring, generic emails that look just like the past 100 your prospects have gotten from reps? Or are you trying to stand out from the crowd?
How Humor Can Make Sales Emails More Effective
When it comes to sales emails, a little levity goes a long way. Most messages are straightforward and serious — and boring. Adding a fun twist to their outreach helps reps distinguish themselves from the competition and make their pitch more memorable.
In addition, humor usually puts recipients in a better mood. Once their prospects are smiling, salespeople usually have a far better shot of getting time on their calendars.
That being said, no gimmick can make up for a bad sales process. If reps aren’t capable of asking probing questions, diagnosing their prospect’s needs, consistently adding value throughout the conversation, tailoring their pitch to the individual buyer’s situation, and surfacing…
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