How much do you really know about your prospects?
Maybe you don’t need to know how they take their coffee, but you do need to know enough about to get in their heads.
If you want to get responses to your outreach emails, you need to offer your prospects value. But before you decide which benefits your emails should focus on, first understand your prospects’ desires and pain points. Then and only then can you craft a relevant and persuasive message.
Although researching 500 prospects one at a time isn’t efficient, make the effort to write targeted, personalized messages. With 10 minutes of research, you can learn enough about your buyer persona to double your email response rate.
Here are three questions about your prospects that you must answer before you write a single sales email.
1) What does your ideal buyer persona care about the most?
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