How to be memorable
- Identify your unique characteristics
- Emphasize those traits — but maintain your professionalism
- Incorporate your personal brand into your calls, emails, meetings, and social media
- Tweak your persona to the audience and situation
Memorability has a ripple effect across your sales career.
Put yourself in the buyer’s shoes. You’ve almost decided between two similarly priced products with nearly identical features. One of the reps you’re working with has a distinct personality and style, while the other is pretty “meh.” You’ll establish a stronger rapport with the first gal. You’ll give her more information and maybe access to other stakeholders. And when it’s decision time, she’s the one you’ll give your business to.
Over the last 10 years at HubSpot, I’ve witnessed prospects call their salesperson back to re-engage in the sales process — months and sometimes several years after they first connected with…
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