Let’s put the most important data point front and center:
This is important to consider when evaluating your own customer loyalty strategies because in the customer service echo-chamber there is a lot of “hoo rah” about taking care of customers, but little discussion on the business side of things.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections: Communication, Selling, Reciprocity, Support, and Loyalty Programs.
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something.
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