It’s no secret that people research brands before they do business with them. If you want to know how many leads are lost to negative search results and negative reviews, read on.
Consumers Do Their Research
Up to 90% of business leads research a brand online before making their purchasing decisions. When one negative search result pops up in Google, research indicates that it costs digital brands roughly 22% of potential customers. With 2 negative search results, losses double. When 3 negative items pop up in search results related to a brand, their losses can come to almost 60%. At 4 instances of negative content in search results, a business is likely to lose about 70% of their leads.
How Negative Reviews Affect Digital Brands
According to the Harvard Business Review, a one-star increase in Yelp Rating leads to a 5-9% revenue increase. However, businesses must also keep in…
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