When you’re a leader, you work for your employees.

NCMA

When you_re a leader, you work for your employees.

When you’re a leader, you work for your employees.

Not the other way around.

To me … it’s not about seeing people as “resources.”

It’s about leading with empathy and kindness, and putting an obsessive focus around your people and what they care about.

These are the qualities I try to embody as a leader:

1. Accountability: As the last line of defense, everything is my fault. Always.

2. Kindness: I want to build the “biggest building”, but I want to do it by being a good dude. I have no interest in using negativity to squeeze out work from my employees.

3. Patience: VaynerMedia will do $150 million+ in revenue this year and make almost no profit. I’m reinvesting so much back into the business and our people.

4. Giving Trust: A lot of managers say “trust is earned.” I think that’s slow and egotistical. Trust is given, and…

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