A sales call is a risky endeavor in this day and age of many people on “Do Not Call” lists. Nevertheless, the proper approach to a cold sales call allows for the potential for success.
A key consideration to be taken into account when trying to reach a prospective customer is the time of day. The choice of a certain day of the week also makes a huge difference.
Best Time of Day
Early morning between 8 and 9 a.m., right before many people leave for work, is the best time to call, says Bnet writer Geoffrey James. Bnet is a business site from CBS that provides practical business advice to corporate managers and small business owners. Bnet additionally recommends a sales call in the late afternoon between 4 and 5 p.m. when prospects may have likely arrived home from work, but haven’t yet settled down to…
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