Customer service makes a difference. So much so, that most leaders believe the customer experience will make or break the business.
That begs the question: Is service at the heart of your business?
It should be, considering Walker researchers found that the customer experience will be what helps one brand stand out – and make customers buy from and stick with a company – within two years. The experience will be more important than price and product.
If the customer experience is at the forefront of business success, companies will want to center more people and resources around service.
“Delivering true service excellence often means not just giving an answer but taking action in a timely manner,” says Georg Glantschnig, GM at SAP Service Cloud /SAP Customer Experience. “Consumers expect the most logical solution in the quickest period of time, and they won’t forget the brands who make their lives…
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