Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out?
It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content they like and the conversations they’re having online.
And that’s where social listening comes in. Not only does social listening help you better understand your audience to help you improve your digital marketing, but it’s also a great tool for social selling, brand reputation monitoring and customer service.
In this post, I’m going to show you how to use social listening to improve your marketing.
What exactly is social listening?
Social listening basically means using technology (paid and free tools) to monitor keywords across social media (and the web in general, depending on the tool you’re using) in order to gather relevant…
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