Email can be a powerful marketing tool. But before you start blasting out emails, there’s one thing you MUST do to find success.
Okay, the title gave away my big reveal. You need to develop an email marketing strategy before anything else.
Without a strategy, you’ll have no purpose, no direction and no way to determine if your campaigns are working.
Bloggers use email to keep their readers updated with their latest content. Retailers share promotions and drive a large portion of their revenue through email marketing. And B2B marketers agree that email is their most effective channel.
The question is not if email marketing works. The question is, “Will you make it work for you?”
The reality is that most people are only scratching the surface of what email can do for their business. To get the most out of email marketing, you have to implement an…
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