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Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples.
The concept of content marketing has been around for hundreds of years (see an example from 1672), and the discipline has gained incredible popularity since 2010, according to Google Trends.
But, when CMI launched its e-book that answers common content marketing questions, it learned many readers are just getting started. For those in that category – or those who encounter misperceptions or misunderstanding about what content marketing is – I offer a quick rundown for easy reference.
Content marketing as your family would understand
When people ask what you do, does your response receive a quizzical look? “So, what is it exactly that…
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