What Is a Trigger Event?
A trigger event is an occurrence that creates an opening for a sales opportunity. Most trigger events aren’t as obvious as a tweet or LinkedIn post announcing, “I’m looking for a new product for [purpose]. Any thoughts?”
You’ll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach.
So what do sales trigger events look like? Here are 30 examples of these valuable occurrences and where you can track them.
Sales Trigger Events
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