30 Types of Sales Trigger Events and How to Track Them

NCMA

30 Types of Sales Trigger Events and How to Track Them.jpg

Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they’re not going to bite.But if you find out they’re in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

What Is a Trigger Event?

A trigger event is an occurrence that creates an opening for a sales opportunity. Most trigger events aren’t as obvious as a tweet or LinkedIn post announcing, “I’m looking for a new product for [purpose]. Any thoughts?

You’ll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach.

So what do sales trigger events look like? Here are 30 examples of these valuable occurrences and where you can track them.

Sales Trigger Events

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