When most salespeople hear this question, they go into tap-dance mode and immediately list all the reasons why they’re great: “Our company is the best, our service is outstanding, we’ve been around for 100 years, and we have the best quality.”

Of course, your prospect expects you to say this because your competitors are using this same response.

Think about it — everyone claims to have the best quality and service, even if it isn’t true. Read on to learn how you can switch up your approach, dominate the competition, and capture your prospects’ attention when they ask, “Why should I do business with you?”

1) Start by saying, “I’m not sure that you should.”

Again, your prospects are expecting a tap dance, so this response will completely…