Setting Sales Goals: How to Improve Sales Performance


Setting Sales Goals: How to Improve Sales Performance for Your Best Year Yet

It’s the end of the year, which means it’s time to review this past year’s sales goals and shift the focus to setting sales goals for the year ahead.

As a CEO, sales manager, or salesperson, reviewing sales goals can go one of two ways: it’s either going to incite joy or cause a lot of grief.

I hope that your sales team experiences nothing but joy while setting sales goals during the sales review season.

With both scenarios in mind, I’d like to offer some new ways to think about setting sales goals. So often we think about sales “goals” in terms of numbers:

  • How many new accounts were won
  • How much money was made
  • How many new leads were added to the pipeline
  • How many client visits were made
  • How many presentations were given
  • And so on…

But what about non-financial goals? How can we improve sales performance…

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