Top-producing B2B sales professionals speak for an average of 46% of the call and listen for the other 54%. It’s apparent that listening more and talking less is a key to sales success. The problem is that the average sales professional is only allowing for listening during about 28% of each call.
Award-winning scientist and Founder of Cerebral Selling David Priemer shared five simple tips to improve your listening skill set and become more successful in episode 12 of INSIDE Inside Sales, Is anybody listening?
Improve Your Listening Skills in Sales Conversation
David says quality discovery requires quality listening so that you can lose fast and win fast. Isn’t that what we would all choose overdrawing a loss out longer?
The problem with talking more than you listen is that you’re not hearing the pains, problems, issues, and challenges that your customer is sharing. This is…
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