Common Sales Objections
Every prospect you speak to has sales objections, or reasons they’re hesitant to buy your product. Why are sales objections unavoidable?
Because if the buyer didn’t have reservations about your solution’s price, value, relevance to their situation, or their purchasing ability, they would have already bought it.
To be successful, reps must learn how to both discover and resolve these objections.
What Is Objection Handling?
Objection handling is when a prospect presents a concern about the product/service a salesperson is selling, and the salesperson responds in a way that alleviates those concerns and allows the deal to move forward. Objections are generally around price, product fit, competitors, and good old-fashioned brush offs.
Objection handling means responding to the buyer in a way that changes their mind or alleviate their concerns.
Some reps argue with their prospects or try to pressure them into backing down…
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