The Winning Response to “I Don’t Have the Budget”

NCMA

The Winning Response to I Don't Have the Budget.jpg

Most salespeople are convinced asking for a budget doesn’t work. That’s not surprising since the vast majority of prospects will say, “I don’t have a budget for this,” when pressed.
If you’ve heard this answer before, you’re far from alone — and there’s a relatively simple fix. The truth is, you haven’t yet learned how to ask for a budget in the right way. In fact, there’s one approach that will work nearly every time, helping you dominate the competition in sales.To learn the best way to respond to the next prospect who claims, “I don’t have a budget,” read on.

1) Establish the cost of their challenges.

Before you determine their budget, you first need to establish the value of your solution — and that begins with learning the cost of your prospects’ challenges. After digging into your prospects’ deepest frustrations, ask, “How much…

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